The Effect of Attitude Towards Watching MPL IDTournaments in Cinema, Subjective Norms, PerceivedBehavioral Control, E-WOM, and Involvement onIntention Watching MPL ID Tournaments in Cinema

This research examined the effect of attitudes towards watching MPL ID tournaments in
cinemas, subjective norms, perceived behavioral control, involvement, and E-WOM on
intentions to watch MPL ID tournaments in cinemas. This research used a quantitative
approach using multiple linear regression analysis testing techniques. The research data were
obtained from questionnaires distributed online via Google Forms to respondents with
predetermined criteria. These criteria include being at least 18 years old, being a gamer, and
having never watched an MPL ID tournament in a cinema. The total number of respondents
obtained was 136 respondents. This study uses a 5-point Likert scale. The study results show
that attitudes toward watching MPL ID tournaments in cinemas, subjective norms,
involvement, and E-WOM affect intentions to watch MPL ID tournaments in cinemas.
However, perceived behavioral control does not positively affect the intention to watch the
MPL ID tournament in cinemas.