AUTHOR Rakotoarisoa Maminirina FenitraGancar Candra PremanantoRakotoarisoa Maminiaina Heritiana SederaAnsar AbbasNisful Laila DESCRIPTION In the past decade, Indonesia’s Special Region of Yogyakarta has attracted steadily more visitors annually. However, this growth also degrades the quality of the tourism environment and nature’s health due to irresponsible behaviors. The region’s tourist attractions, including nature-based, cultural heritage sites, and city/urban destinations, are some of the most popular destinations in the country. This work compares the behavior of tourists toward the environment in nature-based, cultural heritage, and urban tourism destinations. This conceptual framework draws from the Knowledge-Belief-Norm to understand domestic tourists’ norm-driven, environmentally responsible behavior. A random survey of 346 domestic tourists in Indonesia (nature-based = 118, cultural heritage = 107, and urban = 121) demonstrated that the model explains 30% of the environmentally responsible behavior intention variance. The structural equation model shows the linear relationship between environmental knowledge, new environmental paradigm, awareness of the consequences of their actions, personal responsibility, normative behavior, and environmentally responsible behavior. Biospheric value also was found to contribute to the model. However, differences among groups were validated in the relationship of this study model. The study provides original insight into the development and implication of Knowledge-Belief-Norms in the context of domestic tourism. It established the moderating role of types of destination. It provides a practical insight into reducing the environmental impact of tourists’ activities for tourism managers and policymakers when designing effective strategies and campaigns. It also gives direction for future research on the relevant topic See Journal PUBLISHED 2022-06

AUTHOR Rakotoarisoa Maminirina FenitraSri Rahayu Hijrah HatiCandra Premananto GancarRakotoarisoa Maminiaina Heritiana SederaAnsar AbbasIca Rika CandranigratArlinah Abd Rashid DESCRIPTION This research aims to highlight the importance of networking for small companies to enhance their competitive advantage and marketing performance. It combines the concepts of networking and relational marketing to create a theoretical framework for the competitive advantage of small and medium-sized enterprises (SMEs). Employing quantitative methods, the study utilizes numerical data and statistical analysis to test hypotheses, focusing on causal relationships between variables. A survey was conducted using a questionnaire to collect data from 150 batik micro, small, and medium enterprises (MSMEs). The results indicate that dimensions of network competence and market knowledge significantly influence knowledge integration mechanisms (KIMs), while trust impacts commitment. Furthermore, KIMs positively affect market performance, and commitment moderates the relationship between KIMs and market performance. The findings suggest that company owners and managers should cultivate unique and non-imitable knowledge to thrive in competitive markets through interorganizational networks. Additionally, the research underscores the importance of external networks in acquiring vital information, which is often dispersed across the market and owned by various parties, thus addressing a critical gap in the existing literature. This study also incorporates variables from relationship marketing theory, emphasizing that networking is fundamentally about the relationships between organizations. See Journal PUBLISHED 2024-06-14