AUTHOR Zalfa KarinaGancar Candra Premananto DESCRIPTION This study aimed to evaluate and calculate the social impact value from the “Rise A Voice, Airlangga Got Talent” Program. The program was a Creating Share Value activity carried out by Master of Management students at Airlangga University for orphanages in Surabaya. It was held to provide a platform for the orphanage children’s creations and direction related to good orphanage management. However, after the implementation of the program, there were no measurement results related to the social impact received. Therefore, this research was conducted to calculate the value of the social impact using the Social Return on Investment (SROI) approach as a research method. The result showed that the Program produced an SROI value of 36.04. It can be inferred that every 1 Rupiah invested in the “Rise A Voice, Airlangga Got Talent” Program was able to generate return of Rp. 36.04. Meanwhile, the payback period can be gained in 1.7 months. This program can be categorized as successful because it is able to exceed a ratio of 1 in SROI. The calculation of SROI is important to evaluate and develop strategies for the program sustainability as an illustration for investors who are willing to invest in the same program. See Journal PUBLISHED 2024-08-01
Evidence-based Insight and Experienceson EmbeddingSDG-Focused CSR in Higher Education Curricula
AUTHOR Aldo Lovely Arief SuyosoGancar Candra PremanantoNorizah Binti Mohd Mustamil DESCRIPTION SROI helps measure and communicate the value of social investment by taking into account the benefits received by the community and other stakeholders. SROI can assess the extent to which the digitalization program has succeeded in providing positive impacts, both in terms of increasing the income of vegetable traders and from other social aspects, such as improving the quality of life and welfare. Companies or organizations can contribute to the welfare of the community while improving their business performance through the CSV program. CSV can help create solutions that benefit vegetable traders, as well as the surrounding community by utilizing digital technology to improve the way they operate and interact with the market. Programs like this, if carried out in the long term, are expected to encourage digital transformation in the traditional trade sector, creating a more modern and competitive business ecosystem. The results of this literature study indicate that increasing awareness, skills, and income for vegetable traders, support for local MSMEs, and promotion of more environmentally friendly business practices. These positive impacts are not only felt in the short term but also have the potential to provide sustainable long-term benefits, supporting local economic growth and environmental sustainability. With this high SROI ratio, this event can be considered very effective and efficient in achieving its goals, as well as providing returns that far exceed the investment made. See Journal PUBLISHED 2024-08-29
Carbon Pricing and Green Investment Practices of UAB Bank in Myanmar
AUTHOR Dr. Gancar Candra Premananto, MSi.Thant Thet Oo Khant. DESCRIPTION This research aims to highlight the importance of networking for small companies to enhance their competitive advantage and marketing performance. It combines the concepts of networking and relational marketing to create a theoretical framework for the competitive advantage of small and medium-sized enterprises (SMEs). Employing quantitative methods, the study utilizes numerical data and statistical analysis to test hypotheses, focusing on causal relationships between variables. A survey was conducted using a questionnaire to collect data from 150 batik micro, small, and medium enterprises (MSMEs). The results indicate that dimensions of network competence and market knowledge significantly influence knowledge integration mechanisms (KIMs), while trust impacts commitment. Furthermore, KIMs positively affect market performance, and commitment moderates the relationship between KIMs and market performance. The findings suggest that company owners and managers should cultivate unique and non-imitable knowledge to thrive in competitive markets through interorganizational networks. Additionally, the research underscores the importance of external networks in acquiring vital information, which is often dispersed across the market and owned by various parties, thus addressing a critical gap in the existing literature. This study also incorporates variables from relationship marketing theory, emphasizing that networking is fundamentally about the relationships between organizations. See Journal PUBLISHED Agustus 2024
The Role of Trust, Network Competence, and Knowledge Market Dimensions in Improving Marketing Performance on MSMEs in Indonesia
AUTHOR Dr. Gancar Candra Premananto, MSi.Dr. Masmira Kurniawati, SE.,M.Si.Dr. Sri Hartini, SE., M.Si. DESCRIPTION This research aims to highlight the importance of networking for small companies to enhance their competitive advantage and marketing performance. It combines the concepts of networking and relational marketing to create a theoretical framework for the competitive advantage of small and medium-sized enterprises (SMEs). Employing quantitative methods, the study utilizes numerical data and statistical analysis to test hypotheses, focusing on causal relationships between variables. A survey was conducted using a questionnaire to collect data from 150 batik micro, small, and medium enterprises (MSMEs). The results indicate that dimensions of network competence and market knowledge significantly influence knowledge integration mechanisms (KIMs), while trust impacts commitment. Furthermore, KIMs positively affect market performance, and commitment moderates the relationship between KIMs and market performance. The findings suggest that company owners and managers should cultivate unique and non-imitable knowledge to thrive in competitive markets through interorganizational networks. Additionally, the research underscores the importance of external networks in acquiring vital information, which is often dispersed across the market and owned by various parties, thus addressing a critical gap in the existing literature. This study also incorporates variables from relationship marketing theory, emphasizing that networking is fundamentally about the relationships between organizations. See Journal PUBLISHED 2024-09-06
Komunikasi Pemasaran Terpadu, Langkah Kreatif Terintegrasi
AUTHOR Dr. Gancar Candra Premananto, MSi.Dr. Masmira Kurniawati, MSi.Dr. Dien Mardhiyah, MSi.Ratri Amelia Aisyah, SM., MSM. DESCRIPTION Komunikasi Pemasaran Terpadu (KPT) dalam konteks memahami konsumen dan media baru melibatkan penggunaan strategi komunikasi yang terintegrasi untuk menjangkau audiens dengan pesan yang relevan dan konsisten. Buku ini akan membahas teori segmentasi pasar, perilaku konsumen, dan pembentukan persona untuk memahami audiens target secara mendalam. Selain itu, buku ini akan menyoroti peran media baru seperti media sosial, konten digital, dan teknologi interaktif dalam membentuk pengalaman konsumen yang menyeluruh dan terhubung. Konsep strategis, studi kasus, dan panduan praktis untuk merancang kampanye KPT yang sukses juga akan diuraikan dalam buku ini untuk membantu mahasiswa dan praktisi pemasaran membangun keterampilan yang diperlukan dalam memahami dan menghadapi lingkungan pemasaran yang terus berubah. See Journal PUBLISHED September 2024