AUTHOR Mohammad Jamil RizwanGancar Candra Premananto DESCRIPTION COVID-19 pandemic has disrupted the global economy including the hotel industry locally and internationally. It has spread to practically every country in the world. While the survival of the hotel industry was at its stake, there was a need for research to know management’s response to this crisis and opted strategies for survival. The purpose of this research is to design a marketing strategy at PrimeBiz Hotel Surabaya that deals with COVID-19. This research was conducted using a qualitative approach based on case studies. This study uses triangulation methods to validate and view from various perspectives. The data collection procedure used in this study was in-depth interviews. The findings of this study indicate that the economic crisis brought on by the coronavirus had an effect on the hotel in Indonesia. Overall, the key findings imply that the PrimeBiz hotel improved and adjusted its marketing mix in response to the issue. The Indonesian PrimeBiz hotel was required to alter its marketing mix as a result of the shift in consumer purchasing behavior, which was a significant factor. In order to prevent the virus from spreading, the Indonesian government and the Public Health Agency put in place measures like social exclusion, travel restrictions, and solid borders. See Journal PUBLISHED 2022-11-28
The Performance of Workers by Utilizing Self-Leadership in Health Sector: A Review
AUTHOR Mohammad Jamil RizwanGancar Candra PremanantoShah FaisalNauroz Khan DESCRIPTION Introduction/Main Objectives: Leadership within an organization implies that has positive outcomes on work engagement, optimism, trust, commitment, satisfaction, creativity, and innovation. Every person can move the soul of leadership on themselves self which is called self-leadership. Background Problems: Self-leadership is defined as the process of determining oneself to establish the self-direction and self-motivation to perform. Additionally, self-leadership is designed to influence the positive outcomes of individuals. Novelty: The main focus of this paper is to access self-leadership and its possible impacts on workers or health professions in healthcare facilities. Workers in hospital and other healthcare organizations may show different behavior which can affect their performance. Research Methods: The current study is a descriptive qualitative study that explores the prior studies associated with self-leadership, human behavior, human resources, and performance. At first, relevant studies were collected related to self-leadership and the possible impacts of self-leadership. After that, the authors sum up the relevant studies and discuss the theory of self-leadership and how it can be used in a healthcare organization and hospital. The next step is revealing the author’s views regarding the consequences of self-leadership in hospital and healthcare organizations. Finding/Results: As a result, self-leadership is an essential competency for appropriate behavior and improving individual performance. See Journal PUBLISHED 2023-3
ANALISIS SOCIAL RETURN ON INVESTMENT (SROI) PADA PROGRAM “SABI BISA” DENGAN TEMA TOGETHER GROW STRONGER DI UPT RSBD PASURUAN
AUTHOR Gancar Candra PremanantoCalvin Mercy Ebenhaezer Watulingas DESCRIPTION The seven principles of SROI are involving stakeholders, understanding change, assessing priorities, onlyproviding important input, not exaggerating claims, being transparent and always double-checking. SROIhas a lot to do with stakeholders or stakeholders. The research conducted is a quantitative research orcausal research, namely research that aims to test hypotheses about the effect of one or several independentvariables on the dependent variable. Based on the calculation of the ratio, it can be concluded that everyRp. 1 invested in Together Grow Stronger activities will generate social reciprocity of Rp. 23.60. This ratiois quite high and promises high returns. Four main elements are needed to measure SROI, namely input,output, results and impact. The seven principles of SROI are involving stakeholders, understanding change,assessing priorities, only providing important input, not exaggerating claims, being transparent and alwaysdouble-checking. See Journal PUBLISHED 2023-05
The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising
AUTHOR R.A Adenia Kumala AdzaniGancar Candra Premananto DESCRIPTION This study examines the role of advertising creativity, credibility, lack of irritation,informativeness, and entertainment on consumer attitude toward the brand on Gojek X ArielNOAH #CepetanGoSendInstant on YouTube. This research was conducted using a quantitativeapproach with a survey method. The data was obtained through an online survey using GoogleForms to 256 respondents who are YouTube social media users in Indonesia with a minimumage of 18 years and have seen the Gojek advertisement “#CepetanGoSendInstant by ArielNOAH x GoSend” on YouTube. This research uses Structural Equation Model (SEM) analysistechnique with Partial Least Square (PLS) approach. Measured variables are advertisingcreativity (24 indicators), credibility (3 indicators), lack of irritation (3 indicators),informativeness (2 indicators), entertainment (3 indicators), attitude toward theadvertisement (3 indicators), and attitude toward the brand (3 indicators). The results showedthat advertising creativity and entertainment had a significant effect on attitude toward theadvertisement, while credibility, lack of irritation, and informativeness had no significanteffect on attitude toward the advertisement. The results of the study also found that theattitude toward the advertisement had a significant effect on the attitude toward the brand. See Journal PUBLISHED 2023
The Effect of Attitude Towards Watching MPL IDTournaments in Cinema, Subjective Norms, PerceivedBehavioral Control, E-WOM, and Involvement onIntention Watching MPL ID Tournaments in Cinema
AUTHOR Rachmad Pujo SaktiGancar Candra Premananto DESCRIPTION This research examined the effect of attitudes towards watching MPL ID tournaments incinemas, subjective norms, perceived behavioral control, involvement, and E-WOM onintentions to watch MPL ID tournaments in cinemas. This research used a quantitativeapproach using multiple linear regression analysis testing techniques. The research data wereobtained from questionnaires distributed online via Google Forms to respondents withpredetermined criteria. These criteria include being at least 18 years old, being a gamer, andhaving never watched an MPL ID tournament in a cinema. The total number of respondentsobtained was 136 respondents. This study uses a 5-point Likert scale. The study results showthat attitudes toward watching MPL ID tournaments in cinemas, subjective norms,involvement, and E-WOM affect intentions to watch MPL ID tournaments in cinemas.However, perceived behavioral control does not positively affect the intention to watch theMPL ID tournament in cinemas. See Journal PUBLISHED 2023
Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model
AUTHOR Rakotoarisoa Maminirina FenitraNisful Laila Gancar Candra PremanantoAnsar AbbasRakotoarisoa Maminiaina Heritiana Sedera DESCRIPTION The increasing concern for environmental issues and degradation has gained much attention over the past few decades. Tourist destinations and natural areas are vulnerable to human-caused environmental problems such as littering. This study examines the factors that determine and shape environmentally responsible intended behavior, specifically preventing littering of natural park visitors. The present study integrated the Theory of Planned Behavior and the Norm Activation Model. The hypothesis was tested using a survey of 328 individuals who visited Mount Merapi National Park, Indonesia. The structural equation modeling result showed that attitude and perceived behavior control are positively linked to intended behavior. Despite the research’s findings, an individual’s commitment to environmentally friendly behavior would not be driven by personal subjective norms. By accepting responsibility, one develops personal norms that urge one to be more aware of the consequences of one’s actions. Personal norms also significantly impact perceptions of behavioral control, attitude, and subjective norms. The result adds to the body of literature regarding visitors to national parks. Furthermore, this study outlines the power of personal norms on the constructs of the Theory of Planned Behavior (perceived behavioral control, attitude, and subjective norm). There is a discussion of the study’s potential real-world applications and its directions for further research. See Journal PUBLISHED 2023-3-1
Transformasi Digital Dibidang Riset, Survei Dan Assesment Sebagai Pendukung Sustainability Industri Media Televisi
AUTHOR Rina PrabawatiGancar C Premananto DESCRIPTION In business, for strategic decision-making, data is the key. Processing data into supporting information is currently perceived as not really being able to meet the needs where current data processing still requires a long and complicated time. Starting from data collection, determining models and analysis techniques, conducting tests to drawing conclusions. On the other hand, the media industry is currently faced with technological changes. Information technology in its form as new media that uses the internet has emerged and provides new alternatives. The digital revolution has occurred, which is a convergence between communication, content and computers. The integration process between communication (telecommunication and broadcasting networks), media (content providers), computing processes (information technology) has become a new force in the field of communication and media. The media (television) must also be able to adjust itself to become a medium that suits the needs of its consumers, which can consist of various technologies and a diversity of different applications, services and content. Mass media must be able to create tools to carry out digital transformation and have a positive impact on society. Because the media as a strategic industry as the role of behavior changer in society. Related to this, digital transformation that cannot be separated from media competence is digital transformation in the world of research and education replacing conventional research and survey activities. With digital transformation in that field, media companies (television) can provide new experiences in digital research that can later be used interactively with TV media without regional boundaries. See Journal PUBLISHED Aug 5, 2023
TRANSFORMASI PERTANIAN 4.0: MENGUKUR DAMPAK INVESTASI SOSIAL MELALUI PENDEKATAN SROI
AUTHOR Dian Felani KesaGancar Candra Premananto DESCRIPTION This research was conducted with the aim of knowing the impact of Creating Shared Value (CSV) activities carried out by the regular MM UNAIR 58 class on the community in Surabaya and encouraging the acceleration of Indonesia’s agricultural development in the Digital Age. The approach used in this research is Social Return on Investment (SROI). The data used is data that has a clear quantitative value and can be measured in financial terms such as rupiah, while other data is in the form of assumptions that are monetized using standard document references, research outputs, community consensus and so on. The results of this study show that the ratio generated from CSV activities is high and has a major impact on world investment. See Journal PUBLISHED 2023-11-7
ANALISIS SOCIAL RETURN ON INVESTMENT (SROI) PADA PROGRAM CRE-ATING SHARED VALUE Dengan Tema “DAYA SINERGI AIRLANGGA 2023”
AUTHOR Lia Puspita SariGancar Candra Premananto DESCRIPTION Children with disabilities often face challenges in gaining equal access and opportunities in economic empowerment, thus affecting their potential development and contribution in society. However, if given equal opportunity and access, children with disabilities have the same potential to develop and contribute to society. Creating Shared Value for the economic empowerment of children with disabilities, which is in line with the SDGs by contributing to the achievement of SDG number 4, Quality Education, by providing inclusive education and training opportunities for children with disabilities, and SDG number 10, Reduction of Inequality, through the social and economic inclusion of children with disabilities in society. Thus the CSV strategy is a progressive step in supporting the 2030 Agencies for Sustainable Development. The research method used is quantitative causality by identifying stakeholders, social impact indicators, data collection, moterization value and then calculating the SROI value. The results obtained a ratio of 7.17 which means that every Rp. 1 invested in the Daya Sinergi Airlangga program, will generate a social return of Rp. 7.17 rupiah. This SROI value is quite high and produces a fairly high return. See Journal PUBLISHED 2023-11-24
Extended Theory of Planned Behavior and Environmentally Responsible Behavior in the Context of Beach Tourism
AUTHOR Candra Premananto GancarRakotoarisoa Maminirina FenitraKurniawati MasmiraRakotoarisoa Maminiaina Heritiana SederaAnsar Abbas DESCRIPTION This research aims to explain the intended environmentally responsiblebehavior of Beach visitors. Beach tourism is one of the most vulnerable areas,and yet sensitive to the consequences of littering caused by the growingpopulation of beach visitors. This work aims to determine the factorssignificantly influencing intended environmentally responsible behavior,particularly Beach litter prevention. An extended theory of planned behavioris used to explain this phenomenon by incorporating biospheric value andpositive affect. Convenience sampling techniques were used to collect thedata, and a survey was conducted in the Gunung Kidul area, YogyakartaSpecial Region, Indonesia. The survey questionnaires were distributed in thethree research sites: Krakal, Baron, and Sunda Beaches. The sample of thisresearch consisted of 317 Beach visitors. The results were obtained fromStructural Equation Modeling (SEM) following a two-step analysis to ensureand evaluate the accuracy and quality of the measurements and the model.The result demonstrates a positive association between biospheric value andpositive affect and attitude toward behavior. Besides, attitude toward behaviorand perceived behavioral control predict beach litter prevention intention,whereas subjective norms were insignificant. This study integrated biosphericvalue and positive affect to advance the theory of planned behavior. This workprovides additional knowledge to the literature, particularly in the context ofBeach tourism. The results highlighted the importance of biospheric value andpositive affect, which can be leveraged when considering solutions to thelittering problem. Both practical implications and future research agenda arealso discussed in this study. In addition, this work addressed the limitationand future direction of this research, which suggest adopting this model in different contexts. See Journal PUBLISHED Des 2023